The 'Aberystwyth Official Guide and Souvenir' published by the Aberystwyth Corporation in 1924 contains an advert for the Central Hotel stating that it welcomes both 'family and commercial'. Others claims made are that the hotel is one minute from the sea, two minutes from the stations and tennis courts, ten minutes from the golf links. The proprietor was E Llewellin contactable by dialling '10' on the telephone.