The 'Aberystwyth Official Guide and Souvenir' published by Aberystwyth Corporation contains an advert for the former Lion Royal Hotel. The advert highlights that the hotel is appointed by the AA (Automobile Association) and has a garage for 100 cars. Every consideration for the comfort of visitors is given under the supervision of proprietor T Craven. The hotel also had an omnibus meeting all the trains. Two billiard tables provided an additional draw.