The 'Aberystwyth Official Guide and Souvenir' published by Aberystwyth Corporation in 1924 includes an advert for H P Edwards & Son - purveyors of meat. Real Welsh lamb being a speciality, and the shop offering to send noted Welsh mutton to any part of the UK. The advert contains a photograph of the shop with staff standing outside and rows of Xmas turkeys hanging from the window. Their telephone number was '9'. If you wished to send an order by telegram, the address was 'Meat, Aberystwyth'.