4. 1860s – Pryce jones supplies cloaks & raises funds for the poor
Description
Exhibition panel from the ‘Pryce Jones Legacy Exhibition’ originally held at Newtown Library in May 2026, on the life and legacy of Sir Pryce Pryce-Jones (1834-1920).
This panel highlights how Pryce Jones used a prestigious 1862 order from Florence Nightingale for red flannel nurses’ cloaks to boost his growing business. He branded the material “Florence Nightingale Flannel,” advertised widely, and positioned himself as a supplier to royalty. It also shows how Pryce and his wife Eleanor supported charitable clothing efforts, including the “Clothing Club,” which helped provide affordable garments for the poor. The panel explains that his company produced cloaks and clothing for all ages, and that wealthy patrons sometimes bought garments for entire communities, creating long‑lasting local traditions. Overall, it presents Pryce Jones as both an entrepreneurial marketer and a contributor to Victorian social welfare.
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