Exhibition panel from the ‘Pryce Jones Legacy Exhibition’ originally held at Newtown Library in May 2026, on the life and legacy of Sir Pryce Pryce-Jones (1834-1920).

This panel explains how Pryce Jones transformed his small draper’s shop into the Royal Welsh Warehouse, a world‑famous mail‑order business. It highlights his early use of advertising and the creation of one of the first illustrated mail‑order catalogues. The panel shows how royal patronage—beginning with an order from Queen Victoria’s household in 1868—boosted his reputation, and how his flannel products were exhibited internationally and admired by European royalty. It also describes his invention of the Euklisia Rug, the Russian Army military order that followed, and the rapid expansion of his workforce. Overall, it presents this period as the moment when Jones’s enterprise grew from a local draper’s shop into a pioneering global retail operation.