Cheap rail, travel and the resulting increase in tourism, led to the commercial production of Welsh costume prints as tourist souvenirs. During the mid 19th century, a large number of prints were produced by Rock & Co and Newman & Co for this purpose. Those produced by Welsh artists and publishers were generally good, but poor copies were sold in far greater numbers. Some, such as those produced for national magazines, created a stereotyped image of the Welsh woman.

This exhibition took place at the National Library of Wales between 21 June and 4 October 2008.