The purple poppy was first sold by the charity Animal Aid in 2006 to commemorate the animal victims of war as: 'during human conflicts, animals have been used as messengers, for detection, scouting and rescue, as beasts of burden and on the frontline.'Animal Aid became increasingly unhappy with the portrayal of animals as heroic servants of people during conflict. This was completely contrary to their aim, which is to campaign and raise awareness of all human exploitation of animals, whether in wars or in other ways. Thus purple paw badges have now replaced purple poppies, to be worn throughout the year to raise awareness and campaign against human exploitation of animals.