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An article from the South Wales Echo reporting that the Women's Royal Voluntary Service is changing its logo to attract more recruits.

Originally founded in 1938 as the Women’s Voluntary Services for Air Raid Precautions (ARP), the Royal Voluntary Service (as it is now known) is the largest volunteering organisation in British history. It was initially formed to help recruit women into the ARP movement assisting civilians during and after air raids by providing emergency rest centres, feeding, first aid, and perhaps most famously assisting with the evacuation and billeting of children.

By 1943 the organisation had over one million volunteers and was involved in almost every aspect of wartime life from the collection of salvage to the knitting of socks and gloves for merchant seamen. After the war it transformed to become a leading organisation in the field of social care, pioneering the practices that formed the cornerstone of modern social services.

In 1966 it became the Women’s Royal Voluntary Service. It became an independent registered charity in 1992 and in 2004 changed its name once more to simply WRVS. In 2013, it became Royal Voluntary Service. It is “now a major service provider giving practical help, particularly for older people, to enable choice, independence and dignity so people can enjoy an improved quality of life - all with the help of around 35,000 volunteers”.

Source:, accessed 9 April 2017.

The article reads:

WRVS revamped

THE Women's Royal Voluntary Service will re-launch itself next week under a new logo to attract more recruits.

A Gallup poll for the charity found that 90 per cent of youngsters cling on to the same traditional values of caring and hard work as their grandparents.

WRVS was founded in 1938, and today runs meals on wheels services, hospital shops, toy libraries, and funds holidays for underprivileged children.

From Microform, Local Studies, Cardiff Library.
Image created by The British Library Board.
Copyright: Media Wales.

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